Zoot Suit Riots Research Paper Example | Topics and Well Written Essays - 1500 words

Zoot Suit Riots - Research Paper Example The Latino living in other cities of United States like San Diego, New York and Chicago were also badly affected from these riots because gradually the riots were swept in these cities as well (Eduardo: 223: 2000). The essay aims to discuss the historical background of the Zoot suit riots and intends to analyse its causes and effects upon the socio-political situation of the time. The essay presents concise chronology of the events and incidents occurred during the riots to illustrate their importance and impact upon the political history of the United States. Zoot Suit Riots – Historical Background The Zoot Suit Riots were basically outcome of the racial discrimination and tension prevailing between the Mexicans and the White Americans. Mexicans migrated and settled in different cities of United States during the twentieth century. The white Americans widely disfavoured the presence of Mexicans in different walks of life because they believe that Mexican Americans were badly affecting their social and economic conditions by occupying the resources and job positions (Eduardo: 43: 2003). During the Great Depression the demand of the Whites Americans to remove the Mexicans from the American land became very strong because they were not willing to see the Mexicans availing the employment opportunities and other resources in their country. This thinking resulted in intense racial hatred between the Mexican and White Americans (Castillo and Griswold: 367: 2000). As a result of the demands and racial threats of the White, thousands of the Mexican descents were deported from America in the early 1930s. Despite this major extraction there were still 3 million Mexicans left in United States and the highest concentration of the Mexicans was found in Los Angeles (Mazon: 132: 2002). The Mexicans in Los Angeles were limited to the oldest and most run down housing area of the city and they were also forced to work only at low level and low wages jobs. Consequently, th e lifestyles and living standard of the Mexican Americans dropped to the lowest level and most of them started living below the poverty line (Rule: 102: 1989). The print media also started spreading racial hatred against the Mexicans through inflammatory propaganda and worked for instigating social and economic discrimination against the Mexicans on racial grounds. The media also used to derogate the Mexican Americans by calling them with the name Chicanos. All of these incidents created a highly tensed social and political environment and the Mexican Americans realized the need of conducting organized efforts for the recognition of their rights in the American society. They decided to stand against the racial discrimination and created youth culture for their own and came up with the ideas of maintaining their identity through their culture and selected particular dress code as a symbol of their community (Kevin: 93: 2005). Latino Culture and Zoot Suit The Mexican Americans adopted their own music, language and dress that became famous with the name of Zoot suit. They designed a flamboyant long coat with a baggy pegged pant for the male Mexicans. In addition, they also started taking a pork pie hat along with a key chain and shoes with thick soles. They attempted to create distinct identity for their community to let people know about their unity and strength. The Latino widely started dressing up in the Zoot Suit and they selected the name Pachucos for their selves. Through this particular dressing style they attempted to make their distinguished identity in front of the masses and bring unity

Marketing Plan for Dale Lighthouse Property Assignment

Marketing Plan for Dale Lighthouse Property - Assignment Example This can happen when the customers are motivated to foresee a resultant profit from the transaction to their benefits. Hence it becomes important to enlist the benefits that may accrue to the customer out of the product being offered on sale. In order to make a representation of the benefits accruing, it is essential that one identifies the benefits in a realistic way and puts that across to the customer in a memorable way. In this way, it becomes possible to tap the motivational factors that drive human consumption like functional, pleasure, self-identity, image, admiration and altruism. By adopting a proper marketing strategy and a planned approach, it would become possible to sell even unusual properties for which there will not be enough buyers. "In addition there is tremendous liquidity in the market at present and property seekers feel safe about their investment here in the UK and London in particular" (Nick Easen 2007) This paper presents a marketing plan for selling of one s uch unusual property in UK detailing the Sales Strategy, Sales details and Market appraisal of the property. High on the cliff tops at the entrance to the giant harbour of Milford Haven, this extraordinary property at St Anns Head occupies one of the most stunning locations on the entire Pembrokeshire Coast. The Old Lighthouse tower has been run as a luxury B&B exclusively for two, with the addition of a self-catering apartment in the former coastguard buildings. As an extraordinary property that has been refurbished to the highest contemporary standards, it was awarded the highest 'Five Dragon' accreditation by the Welsh Tourist Board. On the third floor of the lighthouse tower there is a double bedroom, with a private winding staircase up to the Observation Lounge. Needless to say, the views are simply breathtaking. The former coastguard buildings at the foot of the 17th Century lighthouse tower have been thoughtfully converted into a stylish apartment with its own private access. There is a spacious lounge/diner, a kitchen, two bedrooms with ensuites, a third bedroom (that currently has bunk beds) and a patio. (Website of Unique Home Stays) 2.1 Additional Details adding to the value of the property: Being an incredible property, which is perched on the ocean's edge, the Old lighthouse can be purchased either for private use or to be run as a successful lighthouse retreat. The property with its well designed contemporary interior will present a refreshing contrast to its historical character. In the local area one may find magnificent beaches for swimming and surfing, hills for walking and a scattering of museums, art galleries and craft workshops. There is yachting, boating and windsurfing on offer in the sheltered bay of Dale and also there will be a wealth of birdlife around the red sandstone cliffs. 2.2 Property Details: Reception Rooms: 1 Dining Room: Open plan lounge dining room Kitchen: 1 Bathrooms: 4 ensuite bathrooms in the main house and 2 ensuite in the apartment. Bedrooms: 4 in the main house and 3 in the apartment. Pool: 1 with sauna. Garden: Double garage with parking for up to 10 vehicles Location: An old lighthouse situated in Britain's only Coastal National Park in Pemborkeshire, West Wales. Source: (Website of Uniqu